This has just climbed to the top of my pile as the current favourite of all the things you have written to date, Sanjay. Superbly written. As a smoker, I feel heard and understood. I hope all those struggling with everything, from excess weight to anxiety and depression, feel understood. Less villified. Less of a failure because self-control somehow hasn't helped, or hasn't been something they have been able to muster. They are not addicts - they are in pain. Like most of us. Bravo for this insightful article. So much to unpack and I'm off to check out those links now, fag in hand. THANK YOU!!