I think once the content is out there, we can never know whether it has helped in this way. It may not get the read on the day, but I think that trusting those who need to hear what we have to say will find their way to it. In time. I think the answer is to write, because we must, then let go of our desires. Not easy, granted. I think the answer may well be to use Medium whilst also working on a book. It's on my to-do list. Writing can be so hard sometimes.